KFC sued for mocking baptism in new ad
The UK's Advertising Standards Authority has announced a widespread complaint against the KFC brand for mocking the rite of baptism in its advertising.
KFC, short for Kentucky Fried Chicken, is one of the most popular fast food brands in the world and has played a huge role in popularizing fried chicken around the world. Now, the UK's Advertising Standards Authority is investigating complaints about the brand's advertising.
The UK's Advertising Standards Authority has issued a statement saying that more than 600 people have complained about a new KFC advert, which viewers said mocked water baptism, a key tenet of Christianity.
The ad, a 2-minute video, was created and produced by London-based advertising agency Mother under the title All Hail Gravy Part 2. The ad shows a man being immersed in a lake of gravy during a ritual that has drawn widespread backlash and outrage.
Critics say the symbolic scenes are a clear parody and mockery of the Christian water baptism ritual. Others have described the ad as “satanic,” “disturbing,” and “inappropriate.” Another complainant said, “I’ve never complained before, but this ad clearly crosses the line.” Another called the ad “unacceptable and offensive.” An analyst at Beat Marketing also called the ad “shameful and offensive,” accusing it of promoting sectarianism, cannibalistic symbolism, and disturbing imagery.
"The aim of this advertising campaign is to inspire fans and create a sense of joy in today's turbulent world," said Monica Cilic, the brand's senior director, in an interview with the media. KFC also considered the advertisement a "modern legend" and said: "The aim of this advertisement is to reflect the deep connection between customers and the brand's main dish, especially its special sauce."
Despite the explanations given by the brand and its CEO about the purpose of the ad, its content has drawn widespread criticism due to its religious connotations.
